We’ve chosen the most noteworthy design and branding projects released during the past two weeks.
retail
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland. The new effort by Mother is revolving around the idea that any small apartment can be turned into a comfortable and functional space with the help of bright furnishing solutions and wisely designed products from the Swedish retailer.
IKEA UK is unveiling a new phase of the last year’s campaign focused on outdoor living solutions. The new chapter of the promotion, “Make more of your garden,” is inspiring consumers to treat and furnish their garden spaces just like any room inside the house. The major element of the latest installment is a surrealistic “thriller” music film that narrates a story of a battle between a typical English family and mischievous garden gnomes.
H&M has released an ad starring David Beckham, which was announced earlier this year. The soccer celebrity, who has been collaborating with the retailer on the underwear collections, got featured in a spot running down the streets of Beverly Hills just in his latest line of Bodywear (a pair of Navy Green, Boxer Briefs).
IKEA Australia builds its new campaign on the “always say yes” philosophy. The retailer is encouraging Aussies to adopt a positive attitude for the year of 2013 (at least) and just let good things enter their lives. The new campaign, developed by The Monkeys, Sydney (the agency behind the hilarious “Have a Gö” promotion), is already launching on TV and in digital (including the heavy presence on the brand’s official Facebook page throughout the year).