JCPenney is celebrating the diversity of body shapes in its new shop-window promotion in New York. The national retailer’s store is featuring five unique mannequins that come as replicas of real-life bodies, beautiful in their imperfection. There’s a model of a lady in a wheelchair, a double leg amputee and a man with dwarfism among others.
Tapping into the “collaborative consumption” trend, the e-commerce furniture store Made.com in the UK has encouraged current and potential customers of the platform to reach out to each other in physical space and share experience. The site prompts shoppers to meet those who have already purchased furniture from the site to see how they integrated the pieces into their interiors.
For real homes, you need something more than interiors—you need this energy and beat that is brought by pets like dogs. The Animal Lovers League Shelter and the Save Our Street Dogs have teamed up with IKEA Singapore to roll out a new initiative, Home for Hope, that encourages consumers to adopt homeless canines from shelters.
John Lewis is celebrating its 150th anniversary with a massive effort that involves a release of products as part of new creative collaborations, bringing back the old and beloved visuals, and the rollout of promotional elements that mix nostalgic twists with tributes to the present. “For 150 years, you’ve never stood still. Neither have we,” reads the tagline.
Selfridges is rolling out a massive campaign, Hello Beautiful, that celebrates diversity of beauty and encourages people to share their definitions of beauty. The project that encompasses digital and outdoor promotions, in-store events and activities is called The Beauty Project, a 6-week curated program that will feature “talks, interactive debates and immersive beauty experiences.”
IKEA has transformed a subway train in Japan into a party space, to add more sunshine to the boring commuting routine and seed the joy, embedded into the brand’s philosophy, across the commuters. The two-day event—a showroom on the rails—was rolled out to support the launch of a new IKEA outlet near Tokyo’s Tachikawa Station.
IKEA USA is rolling out a new project, “IKEA Home Tour,” that aims to share design tips and home furnishing expertise literally on the go. The furniture retailer forms a team of home design experts that will explain local customers how to create truly comfortable and efficient living spaces. IKEA Squad will undertake two makeovers side by side with the home owners, using the IKEA products.