Walmart Tells What Products Are ‘Great For You’
Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced...
7 February 2012
Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product
Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across...
24 January 2012
IKEA Announces Winner for Second Year of Its Life Improvement Sabbatical Contest
IKEA, The Life Improvement Store, announced the grand prize winner of the second year of its Life Improvement Sabbatical Contest: Melissa Matthews of Wake Forest, NC. After a month-long, online public vote, Ms....
20 January 2012
Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions
Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.
17 January 2012
IKEA Created an Apartment in a Parisian Metro Station
IKEA believes that its stores are not the only space where the brand’s houseware goods can be showcased and often takes them to city streets, opera...
11 January 2012
Starbucks Launched My Starbucks Rewards in the UK
Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no...
6 January 2012
Zappos Launches ZN Magazine as an iPad Application
Today, shoppers want sellers to be extremely inventive offering them the new products and services, and sellers really have a lot of resources to satisfy this quench for sophisticated approaches. Now, when digital is on the rise, brands often choose virtual space to get engaged with their...
23 December 2011
Starbucks Gives Its Packaging a New Minimalistic Look
Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant...
22 December 2011
The Consumer Value Equation
Nir Wegrzyn asks, how do brands account their price point to the consumer when private label is becoming increasingly savvy?
20 December 2011
IKEA Furniture Was Used for the Opera Stage Design
The opera stage seems to be the last place where one would expect to see IKEA furniture, still it’s exactly where it recently appeared. The furniture pieces from the Swedish retailer were used for stage design of two classic operas, which are not related to either to modern...
5 December 2011
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