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  • Walmart Tells What Products Are ‘Great For You’

    Walmart Tells What Products Are ‘Great For You’

    Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced...

    7 February 2012

  • Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product

    Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product

    Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across...

    24 January 2012

  • IKEA Announces Winner for Second Year of Its Life Improvement Sabbatical Contest

    IKEA Announces Winner for Second Year of Its Life Improvement Sabbatical Contest

    IKEA, The Life Improvement Store, announced the grand prize winner of the second year of its Life Improvement Sabbatical Contest: Melissa Matthews of Wake Forest, NC. After a month-long, online public vote, Ms....

    20 January 2012

  • Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions

    Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions

    Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.

    17 January 2012

  • IKEA Created an Apartment in a Parisian Metro Station

    IKEA Created an Apartment in a Parisian Metro Station

    IKEA believes that its stores are not the only space where the brand’s houseware goods can be showcased and often takes them to city streets, opera...

    11 January 2012

  • Starbucks Launched My Starbucks Rewards in the UK

    Starbucks Launched My Starbucks Rewards in the UK

    Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no...

    6 January 2012

  • Zappos Launches ZN Magazine as an iPad Application

    Zappos Launches ZN Magazine as an iPad Application

    Today, shoppers want sellers to be extremely inventive offering them the new products and services, and sellers really have a lot of resources to satisfy this quench for sophisticated approaches. Now, when digital is on the rise, brands often choose virtual space to get engaged with their...

    23 December 2011

  • Starbucks Gives Its Packaging a New Minimalistic Look

    Starbucks Gives Its Packaging a New Minimalistic Look

    Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant...

    22 December 2011

  • The Consumer Value Equation

    The Consumer Value Equation

    Nir Wegrzyn asks, how do brands account their price point to the consumer when private label is becoming increasingly savvy?

    Nir Wegrzyn, BrandOpus

    20 December 2011

  • IKEA Furniture Was Used for the Opera Stage Design

    IKEA Furniture Was Used for the Opera Stage Design

    The opera stage seems to be the last place where one would expect to see IKEA furniture, still it’s exactly where it recently appeared. The furniture pieces from the Swedish retailer were used for stage design of two classic operas, which are not related to either to modern...

    5 December 2011

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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