Bacardi Has Kicked off with the 150th Anniversary Celebration
One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012
Bacardi Is to Celebrate Its 150th Anniversary All Year Long
Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862.
19 January 2012
Malibu to Unveil a New Product, Malibu Red, in March 2012
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011
The Roots Band Has Created an Anthem for the Captain Morgan’s ‘To Life, Love & Loot’ Campaign
Captain Morgan invited the Philadelphia hip-hop band The Roots to record an anthem for the rum company’s ‘To Life, Love & Loot’ campaign. The band step aside from its hip-hop traditional approach and added some rock sound to the song.
31 October 2011
Malibu Revealed the Winter Limited Edition Bottle
This winter, Malibu rum, will launch a limited edition bottle which fuses the magic of the winter season with an exotic Caribbean vibe. The Malibu Winter Limited Edition is white rum infused with real coconut flakes which float; mimicking the snowfalls of winter and creating a...
7 October 2011
Bacardi Launching the ‘Bacardi OakHeart Challenge’ program
On September 15, Bacardi will start selling its recently introduced Bacardi OakHeart spiced rum in the USA. The launch of the new product will be accompanied by ‘Bacardi OakHeart Challenge’, a promotional program that...
14 September 2011
BACARDI Fortifies Rum Leadership with BACARDI OAKHEART Spiced Rum
BACARDI®, announces the launch of BACARDI® OAKHEART™, the most noteworthy product introduction from BACARDI since the brand created the flavored rum segment with BACARDI LIMON more than a decade ago. The new product is a tribute to the modern day adventurer. The spirit honors...
16 August 2011
Havana Club Rum Shot 'Seven days in Havana'
Havana Club Rum engaged M&C Saatchi Paris to create a feature film called 'Seven Days in Havana' about life in the Cuban capital city in 2011.
8 July 2011
Malibu Preparing the Station Invasion Concert Tour
In July Malibu Rum brings the 'Liquid Sunshine' coctail to the best US beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom. That's the way Malibu sets the stage for a
1 July 2011
Captain Morgan Toasts 'To Life, Love and Loot'
For the first time in the brand's 60-year history, Captain Morgan has kicked off a new advertising campaign taglined 'To Life, Love and Loot'. At the core of the latest rum brand endeavor is a TV spot with the 'real' Captain Morgan.
20 May 2011
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