Malibu VIP Application Offers Fans to Get Status
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012
Bacardi Will Be Giving away Branded Glasses This Summer
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist
15 May 2012
Malibu Gives away Cosmetic Kits in the UK
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and
3 May 2012
Ron Bacardiâ de Maestros de Ron Vintage MMXII Is Unveiled
As part of their 150 years anniversary celebration, Bacardi Limited has announced its rarest Bacardi rum.
8 March 2012
Bacardi Has Kicked off with the 150th Anniversary Celebration
One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012
Bacardi Is to Celebrate Its 150th Anniversary All Year Long
Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862.
19 January 2012
Malibu to Unveil a New Product, Malibu Red, in March 2012
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011
The Roots Band Has Created an Anthem for the Captain Morgan’s ‘To Life, Love & Loot’ Campaign
Captain Morgan invited the Philadelphia hip-hop band The Roots to record an anthem for the rum company’s ‘To Life, Love & Loot’ campaign. The band step aside from its hip-hop traditional approach and added some rock sound to the song.
31 October 2011
Malibu Revealed the Winter Limited Edition Bottle
This winter, Malibu rum, will launch a limited edition bottle which fuses the magic of the winter season with an exotic Caribbean vibe. The Malibu Winter Limited Edition is white rum infused with real coconut flakes which float; mimicking the snowfalls of winter and creating a...
7 October 2011
Bacardi Launching the ‘Bacardi OakHeart Challenge’ program
On September 15, Bacardi will start selling its recently introduced Bacardi OakHeart spiced rum in the USA. The launch of the new product will be accompanied by ‘Bacardi OakHeart Challenge’, a promotional program that...
14 September 2011
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