Bacardi has buried the commemorative time capsule at the iconic Bacardi headquarters building in Bermuda for the brand's descendants and future employees to be reopened in 2062.
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics in one campaign.
Bacardi rum teams up with Spotify digital music service to roll out the next stage of the iconic rum 150th anniversary. Now, Bacardi sets on a tour with the Spotify Big Green Bus that will be making stops at some of the biggest music events of the second half of 2012.
Bacardi that is celebrating its 150th anniversary this year introduces two new flavored rums to the U.S. market—Bacardi Wolf Berry and Bacardi Black Razz. The both rums are debuting in bottles with a new packaging design.
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist MARS\Y&R.
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and Virgin Atlantic with the lip gloss, Malibu Coconut Flavoured Rum has revealed its own make-up kit worth £20. The new set, which includes a mirror, coconut-flavoured lip gloss, eyelash curlers and eye shadow, is given to those who buy a Malibu drink for themselves and a friend at 4,000 participating UK outlets these months through the end of summer. For this promotion, the alcohol drinks brand teamed up with cosmetics brand, Models Own, which provided the make-up items.
As part of their 150 years anniversary celebration, Bacardi Limited has announced its rarest Bacardi rum.