On November 1, Bacardi® announced its latest flavor innovation, Bacardi Rock Coconut. The brand is proud to introduce the first coconut rum infused with rock melon and coconut water. The distinct combination of sweet and highly refreshing coconut water paired with the crisp and exotic taste of rock melon create a dynamic spirit, with a rich aroma, and authentic taste.
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A survey commissioned by Bacardi® Limón™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. The brand has recently launched their fun and flirty “Where Will It Go?” campaign (which seems to be similar to the Carlsberg‘s one) and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, it has joined with Brody “The Luv Coach” to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.
Malibu, the iconic rum brand, is celebrating summer with a launch of new limited-edition seasonal bottles. For three years in a row the brand in collaboration with various artists, unveils a new summer design. This time Malibu teamed up with the French brand Kulte and the HappyMess, which does graphics for its products.