What does a Western design agency working with Russian brands need to know? David Rogers, founder and Creative Director of brand & packaging design company Pure, looks at the emergence of packaging design in Russia that blends East with West.
Mrs. Beckmann kindly shares her view on the Russian bureaucracy and ways to tackle it, reveals her personal client wishlist, and gives valuable cultural advice to international agencies looking to enter the Russian market.
Mr. Bolton talks about TBU’s business plans in Moscow, discusses opportunities and threats from the latest Publicis-Omnicom merger for WPP, and shares his vision of a sustainable brand.
PepsiCo, one of the event’s sponsors, has represented a ‘special gift’ to the attendees and respected guests—a new limited edition of Pepsi cans and bottles featuring some recognizable on-pack imagery of architecture of St. Petersburg.
"Nuvem" ("Cloud" in Portuguese)—is the name of a 17-square feet open-air installation that reflects the sunlight in the day time and glows at night, resembling a cloudy sky.
Adidas celebrates women with a new campaign dubbed “all in for #mygirls,” which is rolling out across the globe as part of the brand’s biggest marketing campaign “all in” started in 2011. The brand kicked off the new girls-focused promotion on March 8 to coincide with International Women’s Day, celebrated in some countries.
In their 8th year operating in Russia, "pioneers of Russian retail design" as they call themselves, design agency FITCH have finally opened their first office in Moscow.
The device, powered by Google's Anroid OS, is to be officially presented at the Mobile World Congress in Barcelona in February 2013.