The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
To develop the thumb-mark logo, designers considered both public opinion and historical radial and circle urban development of the city.
The agency has created a new touching commercial for P&G's detergent brand Tide in the best traditions of storytelling technique.
The art experiment, conducted specially for the ad purposes, was curated by the Thai textile artist Pitchanan Sornyen.
In the ads, five new items are being tested in an ironical "clash" with some of the travelers' foes: small space, extra space, bad weather, boarding time and business risks.
The 2014 NDS Showreel premiered in Cannes on 19th June and was followed by screenings in London, Milan, New York and Los Angeles.
Toyota is rolling out a new campaign across Europe to promote Toyota Yaris Hybrid, its eco car for urban jungles.
The mobile app called Mutesic is a player that syncs with GPS to detect busy intersections and turn the music down as the user approaches them.