Lovemarks, a marketing concept of the «future beyond brands,» introduced by Saatchi & Saatchi’s Worldwide CEO Kevin Roberts […]
Saatchi & Saatchi
Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online. The application, which was developed by Saatchi & Saatchi LA in collaboration with Google and Joystick Interactive, was introduced as a prototype at the Google I/O event.
Guinness has unveiled another project to celebrate its legendary black stout. The Irish beer brand has collaborated with Jason Bruges Studio and a team of creative minds to develop a “breathing” pint monument to the iconic drink. The 3.6-meter, 2-ton statue, which is more like a totemic symbol than a pint, has been displayed at the Guinness Storehouse in Dublin.
Toyota New Zealand launched a stunning campaign, which promotes the all-new model 2013 Toyota Corolla Levin ZR with a strong emotional message. The brand is targeting all people who love cats and whose hearts just melt the very moment they hear the «purrr» sound. Visitors to the microsite can learn a story about a peach-coloured cat named Alloroc (Corolla backwards), who just fell in love with the model, and spends all its time either staring at the vehicle or travelling to the veterinary hospital in it. It is a story of tragic and eternal love of the cat, which spends all its nine lives to be closer to its beloved vehicle. In the end of the major spot, the cat’s paw emerges from a tiny grave, so the story of love apparently goes on.
In the UK, Procter & Gamble is releasing a new campaign for its detergent brand Ariel, which will revolve around apparel stories told by various people. The promotion, developed by Saatchi & Saatchi, bears the strapline “That’s my Ariel, what’s yours?” to highlight the personal connection between the brand and people who use its products. The campaign, which includes TVCs, print, PR and digital promotion on the brand’s fresh page (registered on September 10) on Facebook, launches on October 15.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.