Peroni Nastro Azzurro presents ‘Autunno / Inverno’ (Autumn / Winter), the second part of the Four Seasons of Italian Style campaign, a celebration of Italian life through the seasons in reflection of the fashion calendar.The film captures the vivacity of...
5 October 2011

Foster’s Group, Australia's biggest brewery has accepted a long-awaited takeover from UK drinks giant SABMiller.
22 September 2011

The South African Breweries Limited (SAB) yesterday announced the launch of ‘SAB Sports Media Awards 2011.’ The awards were known previously as the ‘SAB Sports Journalist of the Year Awards’ and were established 31 years ago by former SAB marketing director Peter...
30 August 2011

“We believe that Foster's represents an attractive opportunity for SABMiller to acquire a leading brewer in a stable profitable beer market. Foster's is the Australian beer market leader, with a national footprint across all states and has a well developed route to market.”“Its...
19 August 2011

Pilsner Urquell announced the winners of its 2011 Master Homebrewer competition at events held in New York City, Washington DC and Chicago last week.
17 August 2011

Pilsner Urquell, a flagship of SABMiller’s international brand portfolio, launched its new global creative campaign ‘The Legends of Pilsner Urquell’ on YouTube and PilsnerUrquell.com. The meticulously created stop-frame animation film celebrates ‘The Day...
30 May 2011

In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts...
25 April 2011
SABMiller-owned brand Peroni Nastro Azzurro brings the taste of summer in its new Spring/Summer global ad campaign. The campaign launched on April 15 in cinemas. The central element of the campaign is a video produced using a 1960s style Bolex camera showing...
18 April 2011

SABMiller announced that in 2011 it will become a co-sponsor of the David Astor Journalism Awards Trust, the UK based charity which aims to promote, strengthen and support independent journalism in Africa.Established in 2006, the Trust runs an awards program in...
22 March 2011

The new brand identity for Africa’s biggest beer brand, Carling Black Label, has been unveiled by CARTILS, the international branding and packaging design consultancy.This award winning beer,...
27 January 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
