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  • Sara Lee Debuts Hispanic Mobile Site Featuring Tips and Recipes for a Healthier Lifestyle

    Sara Lee Debuts Hispanic Mobile Site Featuring Tips and Recipes for a Healthier Lifestyle

    Sara Lee Corporation debuted "More Choices. Healthier Lives." a dual-language mobile site (mas.saralee.com or more.saralee.com) designed for Hispanic moms who are looking to discover more choices for their family meal times. The hub encourages Hispanics to make a pledge to take a...

    14 October 2010

  •  Sara Lee Launches New Espresso Capsule

    Sara Lee Launches New Espresso Capsule

    Sara Lee Corp. announced it has developed a new espresso capsule that is compatible with Nespresso(R) coffee appliances. The new product, L'OR Espresso capsules, will be available in retail stores in France as of April 7.

    5 April 2010

  • Crown and Sara Lee Speed Up Men’s Grooming Routine

    Crown and Sara Lee Speed Up Men’s Grooming Routine

    For men, the morning ritual just got a little easier – and quicker. Sara Lee is introducing Williams Confort Pro Mousse Creme, a breakthrough formulation with superior moisturizing properties that eliminates the need for aftershave, in a sporty, shaped aerosol...

    5 November 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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