
International Design Consultancy P&W has designed a range of Simmer Sauces for Tesco’s fast-growing...
11 October 2010

Agros Nova, owner of Lowicz brand launches limited edition of sauces designed by Studio DN Design Group. African Sauces is an offer for a modern and opened to new experiences consumers.
21 July 2010

Heinz is helping the nation's sauce fans create delicious, low-cost meals this summer through its new www.lovesauces.co.uk site, where visitors can be inspired by delicious recipes and tasty tips from the nation's favourite sauces, Heinz Tomato Ketchup, Heinz Salad...
14 August 2009

2 days ago we wrote about the annual Makeover Challenge launched by Package Design Magazine with the aim of Casa Visco’s sauces range redesign.Here are the renderings of the packs suggested by the Brazilian agency REX Design....
12 August 2009
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Heinz Portion Control, a division of Heinz North America division, has partnered with the Del Sol Food Company to launch a line of BRIANNAS All-Natural Salad Dressings — in portion-control packets and available in foodservice.This launch comes...
23 July 2009
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Enco Products appointed packaging communication specialists Reach to work on repositioning the brand to emotionally reconnect with loyalists and achieve broader mainstream appeal.Reach...
16 July 2009

For the summer & BBQ season HJ Heinz is set to launch a promotional campaign around its new sauces range: HP Hot Sauce, Salad Cream Handypack, Twisted Ketchup and other proucts.It is called ‘BBQ Heroez’ and created by agency...
3 July 2009

Baltimor, one of the biggest canned goods and sauces producers on the Russian market, has gone through significant redesign recently in order to attract more customers and gain better visibility on shelves.New logo and brand identity designed by...
27 May 2009

Backyard chefs looking to add extra flair to steaks and standard grilling fare this season can turn to a savory new sauce with the flavor of a classic favorite – Lea & Perrins Thick Classic Worcestershire Sauce.This new, thicker version of the...
15 May 2009
Anglo-Dutch consumer goods giant Unilever has announced its intention to buy Baltimor Holding, the parent of Russian ketchup maker Baltimor.The acquisition follows Unilever's purchase of Russian ice cream business Inmarko last year and plans to...
4 May 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
