We’ve compiled the list of 13 latest works by some leading UK (and Russian) design agencies released over the past month.
Brand design consultancy Elmwood has revealed an exciting new identity for the men’s grooming AXE/Lynx range, while another well-known design and innovation company Seymourpowell has designed the bottle for it, “Icon2.” The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design. The designers were approached with a task to communicate the humour, sexual attraction and masculinity AXE’s ethos using a playful, eye-catching and visual language.
Leading global design and innovation company Seymourpowell, is pleased to announce details of the new look created for the Nestlé Purina PRO PLAN catfood brand in Europe. Seymourpowell created the packaging and the styling for all communication materials including the website. Rollout across Europe starts from March 2012. The Nestlé Purina brand PRO PLAN is a high quality product sold through specialist channels—veterinary practices and specialist petshops such as Pets at Home with target consumers driven by health and prepared to pay a premium for high quality, vet endorsed products.
Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual body massagers from Durex Play—Dream and Discover.