P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package solution that will be initially used for Pantene Pro-V Nature Fusion line-up bottles, while the product formula is said to remain unchanged.

This package will be launched in Western Europe in summer and autumn; the manufacturer plans to establish worldwide supply of the shampoo in eco-bottles over the next 2 years.