popular Consumer Insight
More consumers are willing to pay for products that might simplify their hectic on-the-go lives and optimize their use of time.
The CPG industry business models change in favour of online sales with the aim to increase ROI from this channel.
This year's Black Friday will generate sales growth of 80-100% comparing to the last year's sales of around £100 million.
Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.
I would encourage all marketers to consider the entirety of the retail experience – not just the products, not just the efficient placement or the scientific pricing. But not from behind their desks. You just can’t escape the constraints of your conscious mind there.
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Target is contributing to online shopping by launching a bunch of brands, which are available exclusively online. For the US retailer, it’s another way to deliver a better experience to the consumers who prefer to purchase goods in the comfort of their homes.
This brief research is to explore the ways we've been doing shopping since the Roman Empire to our days and track the evolution of shopper mindsets in the 21st century.