Singapore is a city where uncountable amount of banknotes, gold, jewels and luxury. Those who spend them successfully […]
Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.
For real homes, you need something more than interiors—you need this energy and beat that is brought by pets like dogs. The Animal Lovers League Shelter and the Save Our Street Dogs have teamed up with IKEA Singapore to roll out a new initiative, Home for Hope, that encourages consumers to adopt homeless canines from shelters.
Coca-Cola is continuing to bring happiness across the world with smaller branded efforts that spread joy and positivism in the distant parts of the globe. Recently, the soft drinks giant has launched the “Happiness from the Skies” project that celebrated migrant workers of Singapore and realized the “Hello Happiness” effort to emotionally support labourers in the UAE.
The problem of bullying might be as big as the problem of direct physical aggression. To help address it, Coalition Against Bullying for Children and Youth (CABCY) in Singapore has launched a nice video that “melts” as it is shared. The animated spot, “Share It to End It,” tells a gritty story of a little boy who has become a victim of bullying in school.
Heineken has tapped into the synesthesia theme by developing a project that gives music a new dimension. Heineken Green Room Singapore has unveiled a state-of-the-art DJ device that enhances tracks with smells—a prototype called The Scenthesizer allows DJs to diffuse various scents while a track is playing.
McDonald’s is making its restaurants a yet happier place for kids. The fast food chain has collaborated with DDB Singapore to create an ultimately playable table for its youngest customers at the brand’s venue in Yishun, Singapore. The team behind the project turned a traditional grey table in the restaurant into a playground using Near Field Communication—thanks to a pinch of technology a boring piece of the interior turned into a platform for an interactive game.