Reality Shows in Brands’ Reality
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can...
26 April 2011
Diageo GB and Coca-Cola Enterprises Get Behind Royal Wedding Celebrations
As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies...
13 April 2011
Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Landor Associates Crowned Global "Innovation" Agency Winner in Diageo's Marketing Brilliance Awards
Landor Associates was crowned a global winner in Diageo’s Marketing Brilliance Awards, at an awards ceremony held at the Renaissance Chancery Court Hotel in London. The agency won in the category of Best ‘Innovation’ Agency for the “Smirnoff Mixed...
25 March 2011
Smirnoff to Bring 'Ocean of White' Dance and Music Show to London in Summer 2011
Smirnoff team never get tired of enriching the nightlife experience and continues its work on the Sensation project—series of dance and music phenomena that initially took the world by storm in 2000 in Amsterdam. So, the good news is, this year Sensation is coming to the...
18 March 2011
Smirnoff Nightlife Exchange Project to Launch in the UK
Smirnoff Nightlife Exchange Project that saw the different cities of the world exchange nights attained a terrific success with partygoers, and inspired the brand to organize one more Miami-themed tour across the UK in 2011.
15 February 2011
Top 10 Contagious Videos of 2010
The brands which know secrets of viral advertising win people’s hearts. This year, the range of public favorites included know-all Isaiah Mustafa holding a bottle of Old Spice shower gel, a guy in Levi’s jeans who...
22 December 2010
Limited Edition AR Smirnoff Bottle Invites to Join in a Unique Virtual Party Experience
An exciting augmented reality limited edition bottle from the makers of Smirnoff vodka is giving consumers the opportunity to take part in a unique virtual...
25 November 2010
Smirnoff Unveils Details of The Nightlife Exchange Project
Smirnoff announces that on November 27, Miami will receive the best of London's nightlife culture as part of The Smirnoff Nightlife Exchange Project—a one-of-a-kind...
26 October 2010
Smirnoff Mixes It Up with a New Reality Television Show
Smirnoff® is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities...
5 October 2010
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