The famous Smirnoff brand has launched an extraordinary contest with a «Win Funds Film and Fame» tagline to determine the most extraordinary ideas and give funds for their coming true. Participants are to provide a video, essay or photo as an answer to the question posed by the Sponsor (Diageo). The top 5 entries will be chosen by the Smirnoff brand and a jury of experts. All the contestants will be able to download exclusive free music, and the winners will be awarded with $1000 and digital camcorders.