Sunbites Offers Females to Bite Once and Get Smitten by Flavor
Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.
17 May 2012
Kellogg’s Special K Launches a New Campaign in Australia to Help Women Prepare for Snack Attack
Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand...
30 April 2012
Pearlfisher Designs the New Corn and Rice Snacks for Kallo
Pearlfisher has designed Kallo’s new corn and rice snacks, in caramel, sweet chilli, salt & vinegar and sundried tomato & herbs flavours. The designs follow Pearlfisher’s new brand identity and...
30 March 2012
Parker Williams Creates New Snacking Brand with a BIG Personality
Parker Williams has created the naming, identity and graphic design for Llama’s, a range of fun savoury snacks as part of Tesco’s venture brand...
20 March 2012
P&G’S Pringles Goes to Kellogg, Not to Diamond Foods
After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash.
16 February 2012
PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...
15 February 2012
Kraft MilkBite’s Mel Puppet Suffers from Low Self-esteem
Kraft Foods is rolling out a new product, a refrigerated milk-and-granola bar called MilkBite—a bar that features a character.
13 February 2012
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits
Kraft Foods is launching a new product, belVita Breakfast Biscuits, positioned as a brand new breakfast option for Americans.
2 February 2012
Walkers Encourages the British Consumers to Guess the Names of the New Crisps Flavours
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012
McDonalds Invites People to Create Short Films about McBites
McDonald’s has announced it searches for 10 mini movies to launch McBites in the USA. The new snack is to appear on the McDonald’s menu in January and to be promoted with these videos created by consumers. For the project, McDonald’s has teamed up with
6 December 2011
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
