Family (and friends) has rebranded Warburton’s snack range with an aim to shake up the category with both healthy and fun credentials combined. The key challenge was to take Warburton’s, essentially an everyday bread and morning goods brand, and extend into a credible evening snacking
The agency has revamped the brand's identity and helped launch a new line of Tostitos Cantina.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety, called Power Bites...
Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in London called The Sunbites Flavour Kitchen in a move designed to educate and promote trial of the wholegrain crispy snack and cooking dishes with it as an ingredient.
PepsoCo’s Lay's brand has kicked off the process of searching for its public-supported search for a new potato chip flavor.
The British public was urged to show its support for the Armed Forces this weekend by sending tweets and Facebook messages saying thank you, as well as filming their personal tributes, in a specially built four-metre tall can of Pringles.
Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.
Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand Special K has unveiled a bag, which was created by fashion designer Kirrily Johnston, which became both the promotional piece and an item in designer’s new Spring/Summer collection presented at the Mercedes Benz Fashion. This handbag with a leather tassel is crafted for female consumers who always carry a snack with them wherever they go—it features a specially designed snack bar pocket, where ladies can keep her Special K snack bar.