Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits
Kraft Foods is launching a new product, belVita Breakfast Biscuits, positioned as a brand new breakfast option for Americans.
2 February 2012
Walkers Encourages the British Consumers to Guess the Names of the New Crisps Flavours
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012
McDonalds Invites People to Create Short Films about McBites
McDonald’s has announced it searches for 10 mini movies to launch McBites in the USA. The new snack is to appear on the McDonald’s menu in January and to be promoted with these videos created by consumers. For the project, McDonald’s has teamed up with
6 December 2011
Frito-Lay Unveils 'Near Net Zero' Manufacturing Facility
PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’ The ‘near net zero’...
6 October 2011
Ziggurat Brands Repositioned Walkers Sunbites
Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more...
30 September 2011
Doritos Crash the Super Bowl Invites Fans to Win $1 Million and a Chance to Work with The Lonely Island
Doritos yesterday rolled out its annual Crash the Super Bowl program. The prize for winners is a guaranteed opportunity to work on a future Doritos project with the award-winning entertainment trio The Lonely...
28 September 2011
Indra Nooyi, PepsiCo Chairman and CEO—on formation of Power of One—Americas Council and creation of global snacks group
“The combination of our snack and beverage portfolios creates significant value for our shareholders through synergies driven by a common customer base and distribution platform, supplier leverage and shared infrastructure. The value of this combined portfolio has been greatest in our...
21 September 2011
PepsiCo Announces Formation of Power of One—Americas Council and Creation of Global Snacks Group
On September 20, PepsiCo, Inc. announced the formation of the Power of One—Americas Council, which brings together its top food and beverage leaders to leverage the combined scale of the company's complementary snack and beverage businesses across North, South and Central...
21 September 2011
Lay's Argentina Will Make Chips before Consumers' Eyes
PepsiCo’s Lay’s is launching an innovative promo campaign in Argentina. The campaign uses specific vending machines that ‘make’ the potato chips before consumers’ eyes after a real potato is dropped into the machine’s slot. The Lay's machine, which...
19 September 2011
PepsiCo Sponsors Young Leaders to Attend United Nations Youth Assembly
PepsiCo delegates from around the globe are among the 600 young leaders attending the Ninth Annual United Nations Youth Assembly (UNYA), a three-day conference, which began yesterday, August 3, at UN headquarters in New York City to discuss progress against the United Nations...
4 August 2011
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