Frito-Lay is rolling out the “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better.
Family (and friends) has rebranded Warburton’s snack range with an aim to shake up the category with both healthy and fun credentials combined. The key challenge was to take Warburton’s, essentially an everyday bread and morning goods brand, and extend into a credible evening snacking
The agency has revamped the brand's identity and helped launch a new line of Tostitos Cantina.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety, called Power Bites...
Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in London called The Sunbites Flavour Kitchen in a move designed to educate and promote trial of the wholegrain crispy snack and cooking dishes with it as an ingredient.
PepsoCo’s Lay's brand has kicked off the process of searching for its public-supported search for a new potato chip flavor.
The British public was urged to show its support for the Armed Forces this weekend by sending tweets and Facebook messages saying thank you, as well as filming their personal tributes, in a specially built four-metre tall can of Pringles.
Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.