
P&G’s iconic soap brand Ivory changes its package design launching a a new marketing campaign. Ivory’s signature white soap packages will be replaced with colorful ones but the soap stays the same, though with a revamped logo.
6 October 2011

A lovely creation of Undergrowth Design “Wash Away All Sins” makes you believe that all you need to become clean mentally and physically is using this gorgeous soap dispenser. Tina Tsang,...
11 November 2009
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The international manufacturer of personal care products, company Lornamead Brands launched a line of pure-vegetable soaps for its Yardley of London brand. The packaging design with a mix of "old a new forms" was created by the design firm
9 October 2009

O. Berk Company and Bath and Body Works won this years' NACD People’s Choice Award for a 3-headed pumpkin-shape bottle packaging for a hand soap. Each year, Bath & Body Works produces figural bottles for various holidays to stimulate sales....
15 June 2009

Colgate-Palmolive has introduced Softsoap(R) brand Ensembles - a design-inspired, refillable liquid hand soap system. With its array of sleek, decorative pre-filled bases, Softsoap(R) brand Ensembles offers consumers an affordable way to add style to any living space and...
27 May 2009

Pop-art illustrations inspired by 1960th, professional skills and a little humour - here is the recipe of a grat packaging for French Paper Pop Ink Soap by Minneapolis based design firm Charles S. Anderson...
15 May 2009

New Soap, Old Bottle, a company created by designer, concept artist and inventor Scott Amron. The company sells hand soap, dish soap, glass and all-purpose cleaner, windshield wiper fluid and car wash...
16 April 2009

REX Design, based in Sao Paulo/Brazil, created the new Global identity of LUX soaps brand, from Unilever. Being partner of the company for the last ten years, the agency was hired to create a...
11 March 2009

NY-Singapore design consultancy NiCE ltd. (Nicosia Creative Espresso) sugests a nice sustainable solution for the organic soap range Herb Garden. The simple envelope shaped cardboard boxes are decorated with colourful labels.
25 December 2008

“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

