
P&G’s iconic soap brand Ivory changes its package design launching a a new marketing campaign. Ivory’s signature white soap packages will be replaced with colorful ones but the soap stays the same, though with a revamped logo.
6 October 2011

A lovely creation of Undergrowth Design “Wash Away All Sins” makes you believe that all you need to become clean mentally and physically is using this gorgeous soap dispenser. Tina Tsang,...
11 November 2009
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The international manufacturer of personal care products, company Lornamead Brands launched a line of pure-vegetable soaps for its Yardley of London brand. The packaging design with a mix of "old a new forms" was created by the design firm
9 October 2009

O. Berk Company and Bath and Body Works won this years' NACD People’s Choice Award for a 3-headed pumpkin-shape bottle packaging for a hand soap.Each year, Bath & Body Works produces figural bottles for various holidays to stimulate sales....
15 June 2009

Colgate-Palmolive has introduced Softsoap(R) brand Ensembles - a design-inspired, refillable liquid hand soap system. With its array of sleek, decorative pre-filled bases, Softsoap(R) brand Ensembles offers consumers an affordable way to add style to any living space and...
27 May 2009

Pop-art illustrations inspired by 1960th, professional skills and a little humour - here is the recipe of a grat packaging for French Paper Pop Ink Soap by Minneapolis based design firm Charles S. Anderson...
15 May 2009

New Soap, Old Bottle, a company created by designer, concept artist and inventor Scott Amron. The company sells hand soap, dish soap, glass and all-purpose cleaner, windshield wiper fluid and car wash...
16 April 2009

REX Design, based in Sao Paulo/Brazil, created the new Global identity of LUX soaps brand, from Unilever.Being partner of the company for the last ten years, the agency was hired to create a...
11 March 2009

NY-Singapore design consultancy NiCE ltd. (Nicosia Creative Espresso) sugests a nice sustainable solution for the organic soap range Herb Garden.The simple envelope shaped cardboard boxes are decorated with colourful labels.
25 December 2008

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
