Spring is the season of renewal and rediscovering the joys of life. Chevrolet is tapping into this truism with a new campaign, The New, urging people from across the globe to share their own experiences of discovering fresh things and emotions in this old world.
Ahead of the Sochi 2014 Olympic Winter Games, scheduled to take place from 6 to 23 February, a global Olympic partner McDonald’s is rolling out a social media effort to connect athletes with the broad fan community. Fans are given an opportunity to wish good luck to their favorite athletes or teams. The messages will appear on the special display in Athletes’ Village in Sochi as well as on the bracelets the sports heroes will wear.
The article was first published on SCG London’s site on August 14th, 2012
I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.