latest in social media

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  Twitter Introduces Its Ads API

  Social Media  Feb 22, 2013

  Twitter is striving to make it easier for advertisers to promote their products and services on the micro-blogging platform. The social-media site has announced the official launch of its Ads API, allowing marketers to scale, manage and optimize their Twitter ad campaigns more effectively.

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  KLM Lets Create Personalized City Maps with Friends’ Tips

  Marketing  Feb 18, 2013

  KLM helps its customers get the maximum of their travels. The airlines company is inviting travelers to use the newly launched service, “KLM must see map,” to crowdcourse an actual high-quality printed city map...

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  Honda USA Has Sent Love Back in the “You Are Our Valentine” Social Media Promotion

  Marketing  Feb 15, 2013

  Honda USA celebrated this year’s Valentine’s Day with a social media campaign, which involved a great dose of improvisation and interactivity. The “You Are Our Valentine” promotion got the staff...

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  Twitter Steps into E-commerce in Partnership with American Express

  Social Media  Feb 13, 2013

  American Express partners with Twitter to enable its consumers to buy goods by simply typing in a hashtag of an item they want to purchase...

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  Facebook Announces Developers Live

  Social Media  Feb 7, 2013

  Facebook wants to make its platform as developer-friendly as possible. The social media giant launches Developers Live, a Facebook app, which provides valuable curated content (tutorials, live and recorded speaking sessions and other visual educational pieces) and also helps them keep up to date on the latest Facebook news. The new hub targets mobile and game app developers as well as website managers and publishers, who will learn how to make a better content for the web and how to use the platform to maximize their profits.   

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  Nivea For Men Teaches European Consumers How to Make Bar Tricks

  Marketing  Feb 1, 2013

  Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by CMW...

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  Facebook Introduces a Physical Gift Card, Which Manages Multiple Gift Balances

  Social Media  Feb 1, 2013

  Facebook makes gift-giving as easy as never before with the launch of a new feature for the U.S. users.

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  Twitter Has Become the Fastest Growing Social Platform in the World

  Social Media  Jan 30, 2013

  Surprisingly enough, now the fastest growing social media platform is not Pinterest (as it used to be), but Twitter...