popular Social Media
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).
Based on some refreshingly clear values, the key difference with Ello is its rejection of companies targeting people as products through the commercialisation of their data. This value of privacy has grabbed the attention of the nation, so what can brands learn from this?
The goal of the effort is to discover if the person actually becomes happier without Facebook.
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards.
Tutorials, web lessons, guides and the like have become part of communication strategy of any brand that has a strong philosophy and a desire to make the world better.
Kickstarter rolls out a new film channel on iTunes, inviting everyone to purchase successfully funded film-related projects.
The brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, Jesse Hlebo, Jason Mante and others.
The majority of the U.K. consumers (61%) hate being engaged with brands in social media because of: poor language (42,5%), "too salesy" updates (24.9%), too frequent updates (12.8%), bad sense of humour (12.5%), or too rare updates (7.2%).