
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical,...
9 February 2012

Google UK has announced the launch of a 12-month program across Wales aimed to get business online. Within the program, Google will provide businesses with 1,000 free consultations and e-skills workshops to help them set up a website or attract more audience to an existing...
30 January 2012

As part of its commitment to healthy lifestyle, Nestlé will sponsor one of the world’s biggest youth sports development programs, the International Association of Athletics Federations’ (IAAF) Kids Athletics program, for the next five years.
30 January 2012

Unilever has announced the launch of The Unilever Foundation, created to provide hygiene, sanitation, access to clean drinking water, basic nutrition, and enhancing self-esteem.
30 January 2012

Procter & Gamble has launched a new Facebook campaign called ‘1 Like = 1 Day of Clean Drinking Water’
26 January 2012

Marks & Spencer together with environmental charity Groundwork has launched a new campaign called @myurbangreen. The campaign is aimed to reconnect urban communities with their environment by being actively involved in shaping the future development of their local ‘Greener...
25 January 2012

PepsiCo UK has teamed up with Britvic to launch a new regeneration campaign called 'Transform Your Patch,' which is set to launch in February.
24 January 2012

Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
23 January 2012

Apple pays tribute to Steve Jobs with a new ‘music’ track that is being offered through iTunes to download. The track was created to raise awareness about...
18 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

