In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.

The struggle for women’s independence is experiencing a spike in the past five years. Gender roles are being modified, with a greater shift being made towards dominance of women. Men are adopting new behaviors, shifting towards more sensitive, family-oriented lifestyles, trading in ambitious career goals for a home comfort, while women do the reverse. The voice of a woman is heard now, defending and demanding, destroying the old gender stereotypes, making businesses delete all kinds of sexist implicating from their products. Below, there’s a recap of the brightest and most engaging feminism-themed initiatives that have emerged throughout the past months. 

P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.

Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.

The Australian Marie Claire, the women’s lifestyle magazine, has collaborated with six local advertising agencies for the campaign aiming to help younger female audience build self-esteem. The initiative inspires women to love their bodies from early age, even during tough life periods such as puberty, when they might feel clumsy and not attractive.