latest in soft drinks

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  Mentorship as a Marketing Tool: Glacéau Vitaminwater Hires Cultural Entrepreneurs to Nurture Creativity in Youth

  Marketing  Jun 12, 2013

  The brand has invited six prominent figures from the worlds of fashion, music, design and media, who will teach selected lucky teens their craft during one-to-one creative workshops and collaborative projects.

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  PepsiCo Starting the “Iconic Summer” in the U.S., with “Icons,” Prizes and Donations

  Marketing  May 30, 2013

  Pepsi and Mnt Dew are encouraging their fans to make this summer truly memorable.

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  Coca-Cola Introduces a Splittable Shared Can as a Fun Experiment

  Design  May 30, 2013

  Coca-Cola gives a new spin to its “share the happiness” saga with a sharing can.

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  Coca-Cola Brought India and Pakistan Together with Its Small World Machines Initiative

  Case Studies  May 21, 2013

  The peace-making project was designed to unite two nations that have been having very tense relationship over the past decades.

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  Diet Coke U.S. and Taylor Swift Inspire Emerging Fashion Talents to Create a T-Shirt for Target

  Design  May 17, 2013

  Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA.

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  Coca-Cola Helps U.S. Consumers Rediscover the Joy of Physical Activity This Summer

  Marketing  May 14, 2013

  Helping keep consumers fit is one of the four major anti-obesity commitments outlined in Coca-Cola’s wellbeing plan that was unveiled last week.

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  Greenpeace Blames Coca-Cola in the "Stop Trashing Australia" Campaign

  Sustainability  May 13, 2013

  Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.

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  Coca-Cola Promises to Dramatically Cut Advertising Targeted at Young Children

  Advertising  May 9, 2013

  The soda drinks maker is often accused for contributing to the children’s’ obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th anniversary these days.