
After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens...
25 May 2012

Coca-Cola is rolling out its third annual 'America Is Your Park' campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.
24 May 2012

To support the upcoming movie Battleship, Coke Zero has rolled out a free online game called Battle for Everything. Initially, the movie was inspired by a game, so Coke used the idea to make a digital...
23 May 2012

To celebrate London 2012 Olympic Games, Coca-Cola South Pacific has launched a limited edition Coca-Cola aluminum bottle.
21 May 2012

Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally...
17 May 2012

Mountain Dew has partnered with Warner Bros. Pictures’ and Legendary Pictures’ summer blockbuster ‘The Dark Knight Rises’ to roll out a new promotional campaign.
17 May 2012

Pepsi Italy has rolled out a new design bottle entitled Twist Fusion, which looks like a Pepsi Twist logo icon. Glitzy and sleek, the new 33 cl bottle is made of aluminum and contains lemon-flavored cola—the taste loved by many people. The design was developed by...
14 May 2012

Coca-Cola UK and the stars of the London 2012 Olympic Torch Relay City Celebrations are launching a new ad campaign.
10 May 2012

Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.
1 May 2012

Coca-Cola, Presenting Partner of the London 2012 Olympic Torch Relay, has unveiled its unique, highly sustainable fleet of hybrid support vehicles that will...
26 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

