Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) “Water for Schools” project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk – and Coca-Cola will match every point donated to buy supplies for the “Water for Schools” initiative.

Coca-Cola Great Britain announced its support for WWF’s fourth annual Earth Hour, which takes place from 8.30-9.30pm Saturday 27th March 2010. This year WWF will once again be asking one billion people across the world to switch off their lights for one hour in support of action against climate change.

A new Diet Coke marketing campaign, which launches with a 60-second commercial centerpiece called “Stay,” celebrates the daily achievements of the next generation of young adult Diet Coke drinkers and shows how the brand helps them get the most out of life.

Coca-Cola has launched two new commercials to support one of its drinks, Coke Zero. The key idea of the spots is that if Coke can do something extraordinary (like having the same taste with no calories at all), then it’s not that hard for scientists to invent a time-travel machine or push the cloning projects.

Pepsi “We Inspire” is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an NAACP Award on Friday, February 26, 2010 for advancing positive multicultural images in advertising and media, the “We Inspire” program is gaining momentum as a meaningful movement touching the lives of women from all walks of life.

Crystal Light (Kraft Foods) is offering fans an exclusive World Water Day Celebration Concert featuring Sheryl Crow in New York on March 22 to help support the Conservancy’s work to maintain freshwater resources around the U.S. 100 percent of the ticket price will go to The Nature Conservancy.

Singer and songwriter Mika continued the Coke design race started by Justice & So-Me and has unveiled a new “outfit” for the contour bottle. The Coca Cola’s Club Coke portfolio is now extended with a unique creation by Mika, developed in collaboration with his sister Yasmine.

MySpace is becoming more advertizer-friendly. The social networks began testing a new in-stream ad unit, which helps promote brands by information boxes which appear in the personal stream of users if they agree to read ad posts. The texting period started on February 10 with Coca-Cola’s invitation to download Formula For Happiness Selena Gomez’s song “Naturally” for free.

PepsiCo is going to introduce great changes into its promotional movement. The company is pushing its brands online and is relaunching its UK website in April. In summer the giant will invite the consumers of its soft-drink products to show their “wild side”.

Coca-Cola and agency Ogilvy Argentina created one music video from thousands of spots sent over the Internet by young creators. Young people from Argentina, Paraguay, Uruguay, Bolivia and Peru interpreted the theme “Te amo” by Makano, in their own way.