Fanta Encouraged Israeli Teens to Be Spontaneous
This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with...
3 September 2010
Coca-Cola and Dia De La Mujer Latina Brings First-Ever 'Health Fiesta' to Los Angeles
Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever "Health Fiesta" to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive...
3 September 2010
Coca-Cola Great Britain to Support The Prince of Wales “Start” Initiative
Coca-Cola Great Britain announces its support for HRH The Prince of Wales' “Start” initiative, designed to promote and celebrate sustainable living. Coca-Cola will publicize “Start”’s “
3 September 2010
Dr Pepper to Give Away $1 Million in College Tuition This Football Season
Dr Pepper, in partnership with ESPN college football analyst and Hall of Fame head coach Lou Holtz, will give away a total of $1 million in college tuition throughout the football season as part of its annual Dr Pepper Million Dollar Tuition Giveaway.The...
1 September 2010
Coca-Cola India Launches Maaza Milky Delite
Coca-Cola India announced its foray into the dairy segment with the launch of its new innovation. The nature of the latest offering, Maaza Milky Delite is a delicious blend of juicy mangoes and milk is best explained by the brand's tagline “Sharing not...
26 August 2010
Coca-Cola Put Youth behind the Lens
To kick off the summer fun, Coca-Cola US launched the Behind the Lens Youth Filmmaking Contest, a national online competition empowering 13-19 year-old amateur filmmakers...
25 August 2010
Coca-Cola Boosts Coaches to Get an Expected 22,000 People Swimming
Coca-Cola Great Britain is supporting the training of over 120 new swimming teachers and coaches as part of its commitment to get people active on the road to 2012. The announcement follows on from the success of the company's “
25 August 2010
Nestlé Helps Young Career Builders Survive in Big Cities
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in...
19 August 2010
Coca-Cola 'Integrated' Facebook into Its Real-Life Summer Camp
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with...
17 August 2010
G Series Gathers Feedback from Canadian Athletes Ahead of Its Launch in Canada in 2011
Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience...
17 August 2010
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