PepsiCo Cutting Jobs to Invest More in Marketing Campaigns
To take on rivals Kraft Foods and Coca-Cola, PepsiCo is to cut 8,700 jobs thus saving an extra $3 billion and spend it on advertising.
10 February 2012
Coca-Cola Has Released 'Reasons to Believe,' Its 8th Sustainability Report
The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company
31 January 2012
Pepsi Released Two Super Bowl XLVI Ads: Travels in Time and a New 'Cola Wars' Round
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about
31 January 2012
New Club Coke Bottle: David Guetta feat. Coca-Cola
Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the...
30 January 2012
Coca-Cola Polar Bears Will Give Feedback on the Super Bowl
Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast.
27 January 2012
Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo
PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22. PepsiCo offers the...
27 January 2012
PepsiCo and Britvic to Transform Your Patch
PepsiCo UK has teamed up with Britvic to launch a new regeneration campaign called 'Transform Your Patch,' which is set to launch in February.
24 January 2012
7UP India Celebrating 'UPtimistic' Attitude to Life'
PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’
13 January 2012
Diet Pepsi: Nothing Refreshes Like a Diet Pepsi
With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie...
12 January 2012
Diet Coke Wants Women to 'Get Glam'
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and
11 January 2012
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