Lipton Ice Tea is going through a global rebrand to become even better associated with natural revitalisation and wellbeing.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
Coca-Cola has released a nice advert, based on naïve premonitions and dedicated to the 2014 FIFA World Cup, slated for June 12–July 13. The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.
Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.