The new look and communications campaign will roll out in major international markets except the U.S. where the brand is owned and managed by a joint Unilever-PepsiCo partnership.
Pepsi True will be sweetened with both sugar and stevia, containing 60 calories per 7.5 fl oz can—which is 30% fewer calories than in a regular Pepsi.
The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.
Pepsi is giving its fans an opportunity to get featured in a music video to the upcoming Kelly Rowland’s track “The Game.” The music piece is one of the songs from the “Beats of the Beautiful Game” album curated by the soda brand.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes.
The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.
The effort will go even more personal by including both people’s names and family roles like “Mum” and “Dad,” allowing people to share the bottles with parents.