latest in soft drinks

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  SoBe Collaborates with 3D Street Artist, Tracy Lee Stum, to Map the “Worlds of Flavor”

  Marketing  Apr 26, 2013

  SoBe, a Pepsico-owned brand, matches the multi-level tastes of its drinks with the impressive technique of creating three-dimensional paintings in its new campaign “SoBe 3D Worlds of Flavor” in the U.S. cities. The soft drinks brand collaborates with celebrated 3D street artist, Tracy Lee Stum, tapped to paint interactive 3D landscapes of the exotic destinations where SoBe drink ingredients come from. Each of the installations will be dedicated to one of the flavor, Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut, and various parts of the world.

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  Coca-Cola and Japanese DJ Jun Fujiwara Have Captured the Sounds of Happiness

  Marketing  Apr 19, 2013

  In collaboration with a Japanese DJ Jun Fujiwara, the brand embedded a sound-recording device into a Coca-Cola Remix Bottle that travelled around the city to explore the sounds of happiness.

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  Sprite Urging Youth to Obey Themselves in a New Series of Ads

  Advertising  Apr 16, 2013

  The new push builds around the “Obey” message that has been used by the brand for years.

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  Diet Coke Airs "Music that Moves" with Taylor Swift in the US, Compiles a Social-Media Mosaic in the UK

  Advertising  Apr 12, 2013

  Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.

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  Vanilla Coke Comes Back to the UK in a Refreshed Packaging

  Design  Apr 3, 2013

  Coca-Cola is offering its UK fans a great treat this spring season. The brand is re-launching its much loved Vanilla Coke version with a new look. The drink’s variety that was first introduced in the UK stores back in 2003 and gradually disappeared from the shelves over some time, despite the fact that it had become the best-selling Coca-Cola flavoured variant of the decade. Now, 10 years after, it makes its long-awaited comeback nationwide to repeat the success.

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  Sprite Urging Youth to Obey Themselves in a New Series of Ads

  Advertising  Apr 2, 2013

  The new push builds around the “Obey” message that has been used by the brand for years.

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  Diet Pepsi and Vern Yip Invite the U.S. Consumers to "Sip in Style" This Spring

  Design  Apr 1, 2013

  Diet Pepsi has commissioned interior designer Vern Yip, one of the faces of the HGTV home design channel, to develop a limited-edition design for the brand’s mini can. The new offering will be introduced as part of the Diet Pepsi’s ongoing “Love Every Sip” campaign, launched last year and fronted by actress Sofia Vergara.

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  Fanta Promotes a New Taste with an Edible Print Ad in the Middle East

  Advertising  Mar 28, 2013

  To try the new “deliberately orange” flavor, readers can simply eat the promotional page, as it is printed on a rice orange colored edible paper.