latest in soft drinks

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  Coca-Cola Light Launches Three Cans Designed by Marc Jacobs

  Design  Feb 18, 2013

  The “I Heart” cans pay tribute to three decades in the world of fashion—the 1980s, 1990s and 2000s.

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  Coca-Cola Celebrates Love and 'Happiness in the Air'

  Advertising  Feb 14, 2013

  The spot by 23-year-old New Zealander Hugh Mitton will be premiered during today's American Idol show as well as on Coke’s social media sites and Coke TV in Latin America.

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  V Energy Invites New Zealanders to Become Robbers Online

  Advertising  Feb 13, 2013

  Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a 'robber' in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.

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  Sofia Vergara Falls in Love with Diet Pepsi in a New U.S. Ad

  Advertising  Feb 12, 2013

  Diet Pepsi celebrates Valentine’s Day with a new ad, titled “Come On,” which appeared on the brand’s YouTube page last Friday, on February 8. The U.S. spot, created by TBWA/Chiat/Day, stars Sofia Vergara...

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  Tropicana Has Collaborated with Fashion Designer Richard Nicoll to Launch Trop50 in the UK

  Advertising  Feb 11, 2013

  PepsiCo taps a fashion designer and uses high-end apparel to promote its new product in the UK. To support the UK launch of Trop50...

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  Marc Jacobs Has Become Diet Coke’s Creative Director for 2013

  Advertising  Feb 7, 2013

  The brand, which celebrates its 30th anniversary in Europe this year, has tapped the fashion designer to design the new packaging.

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  Diet Coke US Encourages Its Fans to #ShowYourHeart during February

  Advertising  Feb 6, 2013

  February is Heart Disease Awareness Month in the USA, and Diet Coke celebrates it by launching its annual national campaign The Heart Truth with a heart as the symbol to spark a conversation...

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  Weekly Package Design News Roundup: January 28 - February 1

  Agency News  Feb 1, 2013

  This week has been very fruitful in terms of package design projects released by some leading UK and US studios. Here is a brief round-up of the freshest packaging works worth featuring.