Sony Corp. has unveiled its first smartphones under the Sony brand at the Barcelona Mobile World Congress. However, the company said that the group’s uneasy transition would not be so fast.
Sony
Brands, which represent after-hours life, often provide its fans with a detailed partying and dating guide (usually, alcohol brands embark on this mission as the example of Carlsberg proves), but technological giants also have something to tell the world when it comes to interpersonal relationship. Sony Europe has teamed up with French agencies Reflex Virtual and Point-Barre to release a hilarious webseries entitled ‘A Geeks Guide to Get Girls’ starring Bruno Sanches, Loïc Bartolini and Loïc Fieffé as nerds who are trying to turn into machos in the eyes of the girls who live next door. The time has come when technology helps improve personal life.
To win consumer appreciation and promote new products, brands are ready to embark on the most dangerous and extravagant trips—Red Bull Stratos is just one of them. In line with other brands, which kick off astonishing projects featuring people who push the envelope of human possibilities, Sony Australia teamed up with Naked Communications Sydney to launch a new campaign dubbed ‘Share Your Journey’ to promote the Sony’s Bloggie social network camera product range—as part of the initiative, two Aussie adventurers James Castrission, 29 (Cas) and Justin Jones, 28 (Jonesy) will head to Antarctic, quite in the Make Believe. style. This initiative also has a charitable touch since $5 from every Bloggie product purchased during the promotion will be donated to the Sony Foundation’s You Can programme, supporting young Australians with cancer.