Campaign Asia Pacific and research firm TNS surveyed 3,300 people in the 15-64 year old demographic to unveil the most popular brands in Asia Pacific. The top 3 turned out to be Sony, Samsung and Panasonic. Respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.
On Wednesday, May 25, U.K.’s most influential news resource, the Guardian, has named the winners of this year’s Guardian Sustainable Business Awards, aimed at recognizing and awarding the companies who conduct their business in accordance with sustainability principles and are not afraid of innovations.
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.
Sony is encouraging Facebook users to participate in the company’s latest competition entitled ‘Profile Hero’ for a chance to win Sony NEX-5 camera or be awarded with the grand prize, a hilarious holiday of a lifetime in Rome. The participants are invited to share the most inspiring stills featuring the best moments of their lives by submitting their photos to five different categories.
Sony Electronics announced that a fall line-up of its VAIO® computers (excluding laptops with Intel Atom based processors notebooks) now come equipped with IBM‘s World Community Grid software, helping provide scientists around the globe with the computing power to help solve humankind’s biggest challenges.
Sony Europe launched the Open Planet Ideas website in conjunction with global conservation organization WWF. The new web destination is an online community that aims to harness the ingenuity and open innovation out there to help tackle environmental challenges. It encourages members of the public to imagine how today’s technologies could be re-purposed to address environmental issues like climate change, biodiversity and water conservation.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.