Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.
sport
Nike has unveiled groundbreaking changes to its wearable gadget for tracking physical activity, Nike+ FuelBand, as well as re-launched its Nike+ Accelerator program. The updated version of the device, Nike+ FuelBand SE, features an updated software, connectivity through Bluetooth 4.0, along with some new functionality, improved durability and flexibility.
Adidas has unveiled the 2013/14 Chelsea Home kit, which focuses on the dominant color of the legendary London Football Club’s visual identity—the blue. Just like Guinness used to ‘paint’ the town black for Arthur’s Day in a festive commercial back in 2012, in the new video adidas covers footballers with the blue paint—as part of the “It’s Blue, What Else Matters” advertising campaign.
Coke Zero is launching a new U.S. campaign, revolving around the NCAA men’s basketball tournament. The brand, which was created as a male-targeted diet version of Coca-Cola, is highlighting this “men” twist in the new advertising effort, developed by Droga5. The tagline of the new campaign, “It’s Not Your Fault,” plays around the men’s right to be in the game, even when they are at work.
Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in the statement. The product belongs to adidas Energy Running line and aims to become the real turning point for the history of running.