Coca-Cola India Is to Invest $2 billion into the Country's NARTD Beverage Market
Coca-Cola system in India has announced it will invest US$2 billion over the next five years, beginning in 2012, into the Indian nonalcoholic ready-to-drink (NARTD) beverage market.
15 November 2011
Sprite Premieres Short 'Refreshing Films'
One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of...
26 April 2011
Sprite Step Off Is Back with $100,000 in Scholarships and a Six-City Tour
The tournament-style Sprite Step Off competition returned with a six-city tour kicked off on March 19 in Charlotte, N.C. with teams from across the country competing for two $100,000 grand prizes in...
23 March 2011
Crowdsourcing: You Create, Brand Capitalizes—Both Happy
From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
Sprite Launches the 'University of Freshology' and Unveils a New Tagline as Part of a New Ad Campaign in India
Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think....
1 March 2011
Brands and the City, Part #3
In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life...
28 February 2011
Sprite Pumps New Life into Neighborhood Basketball Courts across the U.S.
In partnership with LeBron James, Sprite is launching the first phase of the Sprite Spark Parks Project across the U.S. by empowering teen...
21 February 2011
MySpace Partners with Sprite for Dance-Themed Original Web Series
MySpace in partnership with Electus and Sprite® premieres the first episode of the original dance web series, ‘Jerk All-Stars.’ Originating in Southern California, jerkin’ is a street movement involving unique dance moves and fashions that has...
3 December 2010
Sprite Is on the Lookout for Scripts Written by Students
Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The...
8 November 2010
Sprite Asks Brazilians to ‘Refresh Their Ideas’ on Cans
What can be better than drinking Sprite? Coca-Cola Brazil believes that it is sipping your favorite soda from a can designed by you...
10 August 2010
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