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  • Starbucks Celebrates Everylove with the New Cup Magic App

    Starbucks Celebrates Everylove with the New Cup Magic App

    Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks...

    7 February 2012

  • Starbucks Will Launch Its Stores in India

    Starbucks Will Launch Its Stores in India

    Starbucks has announced a venture partnership with Indian Tata Global Beverages to open their first store in India by August. The world's second-fastest-growing major economy, after China seems to need premium-segment coffee chains.

    1 February 2012

  • Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo

    Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo

    PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.  PepsiCo offers the...

    27 January 2012

  • Starbucks Will Sell Wine and Beer in Some of Its Stores

    Starbucks Will Sell Wine and Beer in Some of Its Stores

    According to Starbucks’ polls, its customers wanted to relax more, so the Coffee Company announced on January 23 that it plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta, Southern California and in the Chicago area by the end of this...

    24 January 2012

  • Starbucks Launched My Starbucks Rewards in the UK

    Starbucks Launched My Starbucks Rewards in the UK

    Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no...

    6 January 2012

  • Starbucks Gives Its Packaging a New Minimalistic Look

    Starbucks Gives Its Packaging a New Minimalistic Look

    Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant...

    22 December 2011

  • Starbucks Will Launch Its Cafes in Shipping Containers

    Starbucks Will Launch Its Cafes in Shipping Containers

    Rumor has it that Starbucks cafes of the future might be rectangular and metal just like shipping containers. Starbucks, which is about to launch juice business soon, also cares about environment and intends to re-use real shipping containers as new drive-thrus. ...

    13 December 2011

  • December 1, World AIDS Day: Brands Are Getting Ready

    December 1, World AIDS Day: Brands Are Getting Ready

    Tomorrow, December 1 is World AIDS Day, and to support spreading awareness for the fight against the disease in Africa and contribute to the cause, leading global brands including Nike, Gap, Converse, Starbucks, Apple, Dell and more along with a bunch of local labels as the...

    30 November 2011

  • Starbucks to Roll out Mobile Payment across the UK

    Starbucks to Roll out Mobile Payment across the UK

    Starbucks, which started celebrating Christmas with a nice tech piece (the coffee giant launched a mobile device app which animates characters on seasonal...

    25 November 2011

  • Seattle's Best Coffee Helps Those Who Stay at Work This Black Friday

    Seattle's Best Coffee Helps Those Who Stay at Work This Black Friday

    While Target is returning its ‘Christmas Chump’ with a bunch of Black Friday tips and other companies and retailers are offering new great deals over the period of pre-Christmas sales, Seattle’s Best...

    21 November 2011

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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