
With Christmas arriving in less than two months, brands which are associated with...
31 October 2011

Stella Artois held yesterday the finals of its annual World Draught Masters competition in Buenos Aires, Argentina to choose a winner. The competition is dedicated to the skill of pouring beer into glasses using the signature 9-step Pouring Ritual.
28 October 2011

Stolichnaya Vodka UK announced a casting call to find four original, unique and creative individuals to appear in Stoli’s short film about a day in the lives of original people.
27 September 2011

This summer Stella Artois has launched an incredible new on-pack promotion, offering consumers and film fans aged 18 and over, the chance to lay their hands on one...
12 July 2011

Following the success of the last year’s interactive cinema experience The Night Chauffeur, Stella Artois Black has recently introduced a new innovative performance The Black Diamond, which will run in London...
27 June 2011

Today, May 13, Stella Artois is set to launch a new stylish television advert for its premium 5% lager in the UK.Le Apart-O-Matic, directed by Hollywood film icons Wes Anderson (Fantastic Mr Fox) and Roman Coppola cleverly combines a witty storyline...
13 May 2011

After closing its casting contest, Stella Artois has announced the name of the winner who is appointed to play Jacques D'Azur, msn.com reports. The lucky winner is Gustavo Alvarez from Buenos Aires, Argentina.
22 April 2011

Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011

The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell...
28 March 2011

From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
