What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
The effort dubbed “World’s Greatest Events,” is dedicated to people who know how to create various things with a high level of expertise.
The brand says the launch of the countertop draft system across the USA will help the brand “elevate the home-bar experience around the globe.”
The prime Belgium lager Stella Artois, known for its dedication to art and elegance, has revealed four beautiful musical instruments crafted using fine brand’s chalices.
The lager brand, which history is connected with Christmas, is encouraging its consumers to make the holiday brighter through re-sending gifts and triggering donations.
The precious Crystal Chalice is now available for purchase in select countries, including the U.S., U.K., Belgium, Brazil, China, Canada and 24 more international markets.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
To support the idea of craftsmanship behind the Pouring Ritual, Stella Artois launches an inspirational project, The Connoisseur Series, starring renowned quality craftsmen.