
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming...
3 March 2011

ELLE, Jameson Irish Whiskey, Piaget, Acura, the AVEENO skin care and hair care brand, LG and Stella Artois to name a few became the sponsors of the 26th Film...
28 February 2011

Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60's to the...
15 February 2011

Stella Artois, the best-selling Belgian beer in the world, will make its Super Bowl ad debut during FOX's broadcast of Super Bowl XLV on February 6, with the commercial titled ‘Crying Jean,’ which stars Academy Award-winning actor Adrien Brody. The new advert is...
2 February 2011

The Stella Artois brand, which is well known for its dedication to black-and-white, vintage movies and the artistic culture of the 60's, is focusing on noir tones in its chick campaign, which was recently kicked off in the UK to support the launch of “rounded,...
8 November 2010

Stella Artois, the legendary pilsner from Belgium, named the champion of the 14th Stella Artois World Draught Masters competition, which was hosted in London on October 28. The event, which has been held annually since 1997, celebrates the iconic 9-step pouring ritual,...
2 November 2010

Stella Artois, the iconic beer brand, which has been associated with art house cinema for quite a long time...
25 October 2010

Stella Artois has added a new commercial to its portfolio of “She Is a Thing of Beauty” adverts, which are revolving around the brand’s commitment to the 60-s era. The funny spot was created by acclaimed American directors Wes Anderson and Roman Coppola,...
11 October 2010

Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010...
7 September 2010

Stella Artois is continuing its campaign, revolving around the style of the French 60-ies and the recently adopted slogan “She is a thing of beauty.” Recently, the brand released an advert “Names” about things and their names, which was all resonating...
11 August 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

