Stella Artois Keeps up with 'Cinematographic' Positioning in the New TV commercial
Today, May 13, Stella Artois is set to launch a new stylish television advert for its premium 5% lager in the UK. Le Apart-O-Matic, directed by Hollywood film icons Wes Anderson (Fantastic Mr Fox) and Roman Coppola cleverly combines a witty storyline...
13 May 2011
Stella Artois Finds its Second Jacques D'Azur
After closing its casting contest, Stella Artois has announced the name of the winner who is appointed to play Jacques D'Azur, msn.com reports. The lucky winner is Gustavo Alvarez from Buenos Aires, Argentina.
22 April 2011
Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Brands and Cinema: Lights, Camera, Action!
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell...
28 March 2011
Crowdsourcing: You Create, Brand Capitalizes—Both Happy
From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
Stella Artois Issued a Casting Call for Jacques d’Azur Biopic
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming...
3 March 2011
Jameson, Piaget and AVEENO Handed Special Grants to Filmmakers at the 26th Film Independent Spirit Awards
ELLE, Jameson Irish Whiskey, Piaget, Acura, the AVEENO skin care and hair care brand, LG and Stella Artois to name a few became the sponsors of the 26th Film...
28 February 2011
Stella Artois Introduces 'Triple Train'—Latest TV Spot in Stella Artois 4 Campaign
Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60's to the...
15 February 2011
Stella Artois Set to Make Super Bowl Ad Debut with the Help of Adrien Brody
Stella Artois, the best-selling Belgian beer in the world, will make its Super Bowl ad debut during FOX's broadcast of Super Bowl XLV on February 6, with the commercial titled ‘Crying Jean,’ which stars Academy Award-winning actor Adrien Brody. The new advert is...
2 February 2011
Stella Artois: The Night Chauffeur
The Stella Artois brand, which is well known for its dedication to black-and-white, vintage movies and the artistic culture of the 60's, is focusing on noir tones in its chick campaign, which was recently kicked off in the UK to support the launch of “rounded,...
8 November 2010
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
