As consumer perceptions of shape change, so must brands' perspectives on form and aesthetics. New ideals, new concepts of structure and new innovations in materials are shifting consumer perceptions of the physical form; steering new directions for brands and culture as a whole.
Webb deVlam's task was to create an easy to use pack which eliminates measuring and mess.
A brand-new revolutionary non-alcoholic adult beverage ZEO, produced by Freedrink Ltd, has been introduced on the UK market in the on-trade this summer.
PepsiCo-owned energy drink Adrenaline Rush is launching its 0.33 L brand new plastic bottle, designed by Moscow-based Depot WPF.
The new bottle shape and label adaptation, created by CARTILS, enhances the premium and modern positioning of the Staropramen brand, owned by the Starbev group, which has recently been acquired by MolsonCoors.
Nick shares his insight on the importance of graphics and structural design as one entity, explains why 'madness, magic and meaning' are the core Echo's values, and argues on the shift from designing for stand-out to meaningful branding.
Ballygowan is Ireland’s original and No1 water brand owned by Britvic Ireland with an impressive heritage going back over 750 years.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.