popular Consumer Insight
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.
GfK Purchasing Power Europe 2014/2015 has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.
FXI shows how customer experiences with the leading 100 global brands (as reported by Interbrand's ranking 2013) are predictive of their future business performance.
As the 2013 CSR RepTrak® 100 study shows, for every 5 points a company improves its CSR perception, recommendations from consumers increase by 9%.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, Gen Z.
Stephen Maher, CEO of the communications agency MBA, who has just returned from an IPA study tour to Brazil, summarizes the creative and economic potential of the country that hosts World Cup 2014 and The Olympics 2016.