popular Consumer Insight
The Nielsen survey finds that men are more responsive to causes related to support of small business, education, technology and constructions, while women are more willing to support human-focused causes related to health, maternity and childhood, hunger and poverty, etc.
This figure has been gradually decreasing since February 2012—from 37%.
Perceptions about private label brands are improving globally, but value shares vary. They are much higher in developed regions.
The study answers the questions how and why sustainability is important to company's strategy and how successful companies are in mastering the reputation, execution and accountability of their sustainability programs.
Do consumers prefer a new extension of the brand they know to a totally new brand? Yes, they do, says the latest “Global Survey of New Product Purchase Sentiment” survey conducted by Nielsen. The research, which polled over 29,000 Internet respondents in 58 countries, shows that consumers are more likely to buy new products by familiar brand rather than choosing a new label.
Social networks have become one of the most preferred platforms for launching new campaigns, but marketers...
One of the top-rated UK packaging design consultancies, jkr, published last December its third book about design — an observation on 25 great brands, which give us all a good lesson. This brilliant mix of thoughts, trivia, beautiful images and juicy copy titled 'Champions of Design' is being given away in electronic form — you can either read it onscreen or download the PDF to your desktop.
The US office of Dragon Rouge and Shelf Impact! magazine will conduct a special survey on packaging designs of the new launches in packaged goods category, resulting the metrics for successful package design.