
The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company
31 January 2012

Unilever has announced the launch of The Unilever Foundation, created to provide hygiene, sanitation, access to clean drinking water, basic nutrition, and enhancing self-esteem.
30 January 2012

The United Nations Global Compact has teamed up with the Nordic Initiative Clean and Ethical (NICE) to launch the initiative addressing the challenges of the global fashion and textile industries.
27 January 2012

P&G has unveiled its Tide's Smart Bag, an eco-friendly package that can be used as a shopping list paper for many times. It looks like a lined notepad and is supplied with a marker. After having used the detergent, consumers can use the bag for...
9 January 2012

The Coca-Cola Company announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based materials.This...
19 December 2011

Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of...
15 December 2011

Bothered with the planet environment state, Toyota continues to upgrade its electric Prius vehicle. The company has just released Prius G, a hybrid with racy looks for the road. It’s based on the S trim level and is only offered in Japan. It has a more focused...
13 December 2011

Nissan has unveiled its plans on producing its 2013 Leaf with a special wireless charging pad for drivers to easily charge their electric Leaf car
7 December 2011

Dame Vivienne Westwood has donated £1 million to help prevent climate change. With this move the designer claimed governments have been too slow to distribute funding for green projects.
1 December 2011

Lexus has unveiled The Lexus Fashion Workshop in which four of fashion’s most inventive designers were tasked to rethink their notions of automotive design for an ad campaign to appear in Vogue. The project’s idea is to find a new way of recycling...
30 November 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

