PG Tips Rolls out a Campaign Promoting Tea Bags Recycling
Unilever’s PG Tips has launched a new marketing campaign offering Britons to recycle tea bags. PG Tips products are mostly sold in the UK, while the company with 12% of the world’s black tea supply is the largest tea buyer in the world.
25 May 2012
Coca-Cola Encouraging Americans to Vote for Their Favorite Park
Coca-Cola is rolling out its third annual 'America Is Your Park' campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.
24 May 2012
Nestlé Promises the 'Electrolytenment' with Resource, Its New Water
‘It’s more than hydration, it’s total Electrolytenment’ announced Nestlé to launch Resource, a new 100% natural spring water in the USA earlier this month. The water was presented along with The Fountain of Electrolytenment—an interactive...
21 May 2012
Apple Will Build Two Solar Systems Instead of Only One
Apple has unveiled its plans to build two solar array installations near its North Carolina iCloud data centre. Previously the tech giant said it would build only one solar farm.
18 May 2012
Virgin and Strauss to Launch the Eco Water Brand under the Guidance of Saatchi&Saatchi
Virgin Group that is known for a variety of brands in absolutely different spheres has announced it signed Saatchi&Saatchi to launch its new water brand.
14 May 2012
Kraft Foods Measures Its Footprint with the Lifecycle Assessment Tool
Kraft Foods has started using lifecycle assessment (LCA) to measure its footprint on every step it takes to make a product, deliver it and consume it.
8 May 2012
Nike Has Unveiled Its FY10-11 Sustainable Business Performance Summary
To demonstrate its progress against key business, labor and environmental goals, Nike has released its FY10-11 Sustainable Business Performance Summary. The document also sheds the light on Nike’s new targets and sustainable strategy.
4 May 2012
M&S Sustainable Fashion Lab Opens in London
For modern clothing and footwear brands being sustainable is no less important than providing consumers with fashionable, trendy and stylish items. Most major footwear and apparel brands, from Nike to
24 April 2012
Honest Tea Launches ‘THE GREAT RECYCLE’ in Effort to Boost Recycling Rates across the USA
Coca-Cola's Honest Tea announced a new, national recycling initiative called 'The Great Recycle,' which will launch in New York City’s Times Square on Monday, April 30. In a show of support for New York City’s pledge to double recycle efforts by...
24 April 2012
Philips Rolling out a New Light Bulb that Lasts for 25 Years
Philips introduces a revolutionary new light bulb on April 22, Earth Day across stores in New York City and online for customers around the country.
20 April 2012
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