popular Consumer Insight
Interestingly, women are more eco-minded than men: 90% of women would choose renewable packaging if they knew it would cut carbon dioxide emissions, vs. 77% of men.
Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable "Green Fiber Bottle," announced earlier in January 2015 at World Economic Forum in Davos.
Adidas's Group Executive Member Eric Liedtke and the Parley for the Oceans founder Cyrill Gutsch during their talk "Oceans. Climate. Life" discussed the problem of cleaning up the world ocean from post-consumer plastic waste.
The Danish toy maker is expected to create a sustainable alternative to plastic and raw materials.
100% recyclable plastic bottle and a fashion limited edition by Trussardi have been featured at the Expo Milano 2015.
The number of those who seek information on company's sustainability credentials in earned media (stories, interviews in magazines or websites) or paid media (TV, online or outdoor ads) has declined slightly: from 21% to 15% (2011-2015) and from 16% to 14% respectively.
Hydroponic plant cultivation is widely considered more sustainable than regular farming as it uses around 90% less water.
Powerwall and PowerPack batteries have made 38,000 and 2,500 pre-orders, respectively, in less than a week. Deliveries begin in late summer.