Fall is time to start choosing items for your spring wardrobe and accessories range, so the iconic watch brand Swatch and accessory designer Fred Butler...
Short-term partnerships are popular branding exercises to create excitement and exposure. But ultimately so is building long-term value and finding the right brand fit to maximise this is not always easy.
The leading Swiss watch brand Swatch collaborates with SCVNGR (pronounced scavenger)—a mobile game about going places, doing challenges and getting gifts. The campaign started on May 31 on the streets of NYC helps promote new Gent watch collection that was presented in local Swatch stores this spring.
Soon after launching its young designers contest in collaboration with MTV, Swatch is kicking off another creative project, dedicated to aspiring talents in the areas of “illustrative art works, art projects with graphic influences, animations and book art objects.” Swatch Young Illustrators Award is encouraging all emerging creatives to take part in the contest (arranged for the second time) for a chance to receive a money award of €6,000, get publication and illustration agency contracts and be invited to design a limited-edition Swatch Watch.
Swatch and MTV once again join together to launch the Swatch MTV Playground Creative Competition 2010. This announcement by MTV Networks International, owned by Viacom Inc., comes only one year after the two joined together for a similar contest giving global creatives the opportunity to share their vision and designs with the world.