It’s good that during the holiday season brands are not only trying to attract more consumers and push more sales, but also provide real care to the ones who cannot take care of themselves—homeless cats and dogs. This is what made Swiffer®, a brand from P&G’s portfolio, to sponsor Macy’s Union Square 24th Annual Holiday Pet Adoption Windows. This campaign is aimed at helping local homeless pets find shelter and home just in time for the holidays. This is the first year the cleaning products producer will be sponsoring the Macy’s Holiday Pet Adoption Windows—the event that runs from November 19 through January 2.