Heineken is unveiling a new limited edition beer can that reacts to the low temperatures. The design developed by the French agency Raison Pure Paris features the cold-activated ink that adds ice cracks-inspired graphics elements to the design as the can gets chilled.
Louis Vuitton is celebrating its symbol, the Monogram, with an impressive collaboration that engages six “renowned and creative iconoclasts” from diverse fields—Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. They were challenged with a task to develop a piece of luggage or a bag that would sync both with their creative attitude and the brand’s ethos based around daring innovation.
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.
Innovation underpins brand growth and development—for both new and established brands. But all successful innovation needs to start with the big idea: a big idea that is not afraid to challenge the status quo and push boundaries with genuine creative thinking. And an innovative, big brand idea does have the power to be world changing—if realized by design.
Coca-Cola iconic bottle’s design, that turns 100 next year, has been leveraged to create a new distinctive drinkware piece, a wine glass. It retains the brand’s signature curved lines and allows to savor the brown soda liquid just like refined wines, exploring the complex profile of the sugary drink with all its aromas, flavors and mouthfeel.
The Japanese apparel brand UNIQLO has teamed up with Pharrell Williams, a U.S. musical and fashion designer, to create a line of limited-edition “i am OTHER” T-shirts. The brand says that the concept for the collection is based on the celebrity’s shared philosophy of a creative way of life, based on art, music, apparel, film, TV, technology and multimedia. The collection got its name from Pharrell’s multimedia creative enterprise.
Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.
Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.
The auto brand MINI, which has been rolling out its Not Normal campaign with a bunch of odd but smart efforts, has recently made quite a traditional addition to its MINI Lifestyle Collection. The range of branded goods that includes apparel, toys, bicycles, bags, luggage, and other lifestyle accessories, is now broadened with a collection of five sophisticated sport watches. The timepieces are said to “continue the brand’s tradition of functionality and ease of use.”