latest in TBWA

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  The Smok-Ink Canvas from TBWA\Italy Uses Old Paintings to Communicate the Damage of Cigarette Smoke

  Sustainability  May 20, 2013

  The giant piece comes as a combination of scientific infographics, numbers and famous works by legendary artists such as Michelangelo, Caravaggio, Doré, Böcklin and more to illustrate the darker side of being a smoker.

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  Wrangler’s New Mobile Brand Platform Mileage Ignites Instinctive Desire for Adventure and Discovery

  Technology  May 13, 2013

  Wrangler has created a personalized map of the roads and paths you walk with the help of the new mobile application, Wrangler Mileage.

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  Energizer Aimed to Make Latin America More Positive

  Sustainability  Sep 7, 2012

  To continue the last year’s ‘That’s Positivenergy’ campaign for the Latin American market, Energizer brand and TBWA have launched a new online platform for: PositiveLand.  

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  GSK’s New Campaign Celebrates Anti-doping Science at London 2012 Games

  Advertising  Jul 18, 2012

  When it comes to major sports competitions, the anti-doping issue emerges among other problems. The GlaxoSmithKline company, the Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games, launched a campaign highlighting the importance of anti-doping science, which helps make the Games as fair and clean as possible. The manufacturer has launched a campaign in the UK revolving around the important role of anti-doping researches and highlighting its role in such studies during the sportive event.

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  Pepsi Launching Its First Global Campaign Called 'Live for Now'

  News  May 1, 2012

  Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.

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  ABSOLUT Rolls out a Campaign to Commemorate 30 Years of Its Marketing to Gay Consumers

  News  Oct 28, 2011

  ABSOLUT is rolling out a campaign to celebrate 30 years of the Swedish vodka efforts to reach American L.G.B.T. community. Thus the brand emphasizes its loyal attitude to gay, lesbian, transsexual and bisexual consumers.

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  Magnificent Charlize Theron Starring in a New Campaign for J’adore by Dior

  News  Sep 6, 2011

  The legendary fashion house Dior has invited actress Charlize Theron, sublime muse from the first campaign, to star in its new advertising opus for J’adore.

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  Infiniti Europe Launched a New ‘Since Now, The Perfect Line Is A Curve’ Campaign

  News  Sep 5, 2011

  Infiniti launched a new pan-European multimedia campaign with a tagline ‘Since now, the perfect line is a curve’.