Electrolux illustrates the quietness of the new vacuum cleaners with the “Ergothree Music Project.”
Adidas is highlighting the power of its new revolutionary boot, Nitrocharge, through a global multi-channel campaign that includes a special footballer-centric algorithm, consumers test groups, online games and more.
The giant piece comes as a combination of scientific infographics, numbers and famous works by legendary artists such as Michelangelo, Caravaggio, Doré, Böcklin and more to illustrate the darker side of being a smoker.
Wrangler has created a personalized map of the roads and paths you walk with the help of the new mobile application, Wrangler Mileage.
To continue the last year’s ‘That’s Positivenergy’ campaign for the Latin American market, Energizer brand and TBWA have launched a new online platform for: PositiveLand.
When it comes to major sports competitions, the anti-doping issue emerges among other problems. The GlaxoSmithKline company, the Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games, launched a campaign highlighting the importance of anti-doping science, which helps make the Games as fair and clean as possible. The manufacturer has launched a campaign in the UK revolving around the important role of anti-doping researches and highlighting its role in such studies during the sportive event.
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.
ABSOLUT is rolling out a campaign to celebrate 30 years of the Swedish vodka efforts to reach American L.G.B.T. community. Thus the brand emphasizes its loyal attitude to gay, lesbian, transsexual and bisexual consumers.