
Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to "leap from the edge of space."
9 February 2012

Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more...
8 February 2012

Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks...
7 February 2012

Microsoft has announced the launch of The Microsoft Advertising Story Awards, a creative storytelling contest
1 February 2012

Google UK has announced the launch of a 12-month program across Wales aimed to get business online. Within the program, Google will provide businesses with 1,000 free consultations and e-skills workshops to help them set up a website or attract more audience to an existing...
30 January 2012

Mozilla has announced a global video contest calling on users to tell the amazing story of its Firefox browser, the users and how one browser can build a brighter future for the web.
27 January 2012

Video sharing platform Vimeo is undergoing a major redesign of its website. This is the first big Vimeo design change in more than five years. The new design gives the platform a cleaner look and aims to underline Vimeo’s...
26 January 2012

Apple has announced iBooks 2 for iPad, featuring iBooks textbooks, which mark the next step in development of e-books
20 January 2012

Eastman Kodak Company announced on January 19 that it and its U.S. subsidiaries filed voluntary petitions for chapter 11 business reorganization in the U.S. Bankruptcy Court for the Southern District of New York.The business reorganization is intended to bolster...
20 January 2012

Google, the tech company known for its progressive vision, has used its US searching engine homepage to protest against two congress bills that are threatening internet with censorship.
19 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

