popular Consumer Insight
The research by Annalect reveals that 57% prefer using apps over web browsing on mobile, moreover, around 55% use app store to learn information about a new brand.
The agency considers Japan and Western Europe to be the fastest adopters of intelligent self-driving cars, followed by the U.S. and China.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
With so much choice on offer, parents who are thinking of buying tech gadgets this Christmas will most likely buy from brands that can offer them expert advice whilst being reassured of the safety of the product.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The competition is open for applicants from over 30 countries until October the 1st.
The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
The kinetic technology was developed by one of the grant recipients of the UK Shell LiveWIRE programme in 2011, Laurence Kemball-Cook, who later became the founder and CEO of the technology company Pavegen.