With so much choice on offer, parents who are thinking of buying tech gadgets this Christmas will most likely buy from brands that can offer them expert advice whilst being reassured of the safety of the product.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The competition is open for applicants from over 30 countries until October the 1st.
The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
The kinetic technology was developed by one of the grant recipients of the UK Shell LiveWIRE programme in 2011, Laurence Kemball-Cook, who later became the founder and CEO of the technology company Pavegen.
Yesterday, at a long-awaited press event at Cupertino, Apple unveiled three new products, two iPhones of the sixth edition and a smart Watch, as well as a revolutionary service of mobile payments Apple Pay.
Each selected pilot project will get a budget of £62,000 as well as support and guidance from startup communities Founders Forum in London and Kite in San Francisco during the first year.
The new smartphone will feature an in-built NFC (Near-Field Communication) chip along with a fingerprint recognition system that will allow to make payments with just one touch of finger.