Advanced technology allows beer-lovers to watch a movie using a Grolsch beer bottle. This bottle has a special embedded device, which accepts radio signals and transmits them from the Bluetooth beacon under the bottle top directly to the device a person wants to watch the movie on. The online cinema is available at www.movieunlocker.com.
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.
As the UK is totally obsessed with the royal family life in general and the first birthday of Prince George in particular, Samsung wanted to draw Brits’ attention to ordinary people around them. The tech brand teamed up with Cheil UK on a tongue-in-cheek outdoor campaign that celebrated birthday of George—not the royal baby, but George Jagger, a kid from a family living in Matlock, Derbyshire.
Google is running a new series of its Impact Challenges in Australia, the UK, US Bay Area, Brazil and India. The annual competition asks local nonprofits to submit their innovative ideas on how to improve the world, and provides funding to implement the winning projects selected by the global public.
The team behind the free fitness tracking Human App, which motivates users to move at least 30 minutes during the day, has analyzed how people prefer to move around in their cities in different parts of the world. As part of the study, 7.5 million miles of activity—walking, running, cycling, and motorized transportation—were analyzed.
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
Nike collaborates with São Paulo-based photographers Flavio Samelo and Jayelle Hudson on a striking collection of tights. The design developed by the married couple is to illustrate the connection between nature and a person—the limited edition line comes as part of the broader project aptly named the Nike Tight of the Moment. The collection arrives in early July.
Apple has released a new spot that revolves around parenting love and illustrates how iPhone can be used in connecting with kids and getting engaged into their development. The 1-minute spot, created in-house, features the use of a variety of kids-focused apps and applications for adult consumers that help parents be better moms and dads.